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Book cover of 999 Flavors of Gelato featuring a devil licking gelato

999 Flavors of Gelato

Ever craved gelato that might damn you? Welcome to Hell's sweetest corporate crisis.

Available June 2025 on Amazon

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About the Book

With the Devil gone to Heaven on vacation, Hell's tourist industry is taking a beating. Can an eight-year-old eyeball-eating girl and her three teenage acolytes save Hell's one and only boiler? When newly-dead John lands a marketing gig in the underworld, he discovers Hell has become a kitschy theme park with declining visitor numbers. Now he must help launch an ice cream franchise that might just freeze Hell over.

In Frank Ruscitti's darkly hilarious debut, Hell operates like any dysfunctional corporationβ€”complete with stressed middle management, tourism KPIs, and a CEO who desperately needs a vacation. As Heaven and Hell compete for afterlife market share, John navigates ankle-biting alligators, musical guillotines, and the worst kid in Hell to discover that even damnation has a customer service department.

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About the Author

Author portrait of Frank Ruscitti

Frank Ruscitti

Frank Ruscitti is a Brooklyn-based novelist, songwriter, and former Village Voice journalist. His reportage cemented his reputation for irreverent, city-savvy storytelling. Away from the page, he fronts cult outfit Frank's Museum and teaches in the NYC public school system, spinning new tales for anyone who loves New York's creative underground.

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Read Chapter One

Get a taste of Hell's corporate culture with our free sample chapter.

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